Bella Bajria Deleted Netflix: Netflix, the world’s largest OTT company, is in turmoil. The shocking news comes amid a sharp drop in the company’s stock, slowing viewership and layoffs of nearly 1,000 employees. Bela Bajria, the powerful executive who spanned Netflix around the world for nearly ten years, has suddenly been shown the door. After the decision, the entertainment industry is questioning whether Netflix has made Bella a scapegoat to hide its slow growth.

Who is Bella Bajria?

Bela Bajria joined Netflix in 2016. Prior to this, he worked at CBS and NBC Universal. where she became head of Universal Television. In January 2023, he was named Chief Content Officer of Netflix. He had overall responsibility for the strategy of the company’s films and TV shows worldwide.

Bella’s biggest contribution was to take Netflix out of just English programming and make it a global business. During his tenure, the company opened nearly two dozen international offices and invested heavily in local language content. He is also credited with taking Netflix into live entertainment. He landed big deals with WWE and the NFL, which brought many new subscribers to the company’s ad-supported plans. WME co-chairman Richard Weitz told Variety that Bella’s contribution to adding new talent and bringing live sports, concerts and events is unparalleled.

Why was Bela Bajria discharged?

Netflix has not given an official reason for removing Bella. However, as reported by Variety, the company is under huge pressure to increase growth and the entire blame for this is being placed on content. An industry source said Bella has been made a scapegoat. According to the source, people always blame the content, but a company doesn’t fire 1,000 people unless there is a major flaw in its business model.

In the first half of 2026, Netflix’s user engagement grew by just 2 percent year-over-year. At a recent event, the company’s co-CEO Ted Sarandos also acknowledged the slowdown. He said the company is not growing as fast as it would like and work is underway to accelerate it.

A poor performance at the Emmy Awards added to the pressure

Netflix received only 16 awards at the 2026 Primetime Emmy Awards, compared to 30 in 2025. This is the company’s worst performance since 2016. Also, despite producing popular shows like ‘His and Hers’ and ‘Bridgerton’, the company hasn’t been able to hit a big show like ‘Stranger’ recently.

At the same time, some experts believe that the real problem is not engagement. Many people say that the only way for a company to increase its earnings is to increase subscription prices. How can it be Bella’s fault in such a situation? This question should be asked of the CFO and CEO.

Peter Rice received the order

Bella’s departure is reminiscent of the 2020 ousting of Cindy Holland, the leader of the early hit show. The film and TV operations will now be commanded by veteran executive Peter Rice, who has held senior positions at Disney, Fox and Fox Searchlight. Due to his long experience, Rice is considered a perfect fit for the position.