Now Sachin Tendulkar will earn from ‘Hitwicket’! Invested heavily in this gaming company

Former Indian captain Sachin Tendulkar has bought a major stake (minority stake) in ‘MetaSports Interactive’, the maker of mobile cricket game ‘Hitwicket’. Company co-founder and CEO Kashyap Reddy said Tendulkar will also act as its brand ambassador. Due to financial confidentiality agreements, financial information about this investment and the company’s valuation has not been disclosed. Sources associated with the deal say that the investment amount is very small compared to Tendulkar’s endorsement fee. This partnership includes both cash (cash) and equity (shares).

2 crore downloads in over 120 countries

Tendulkar will be included as a playable character in the ‘Hitwicket’ game. The company will also use their cricket knowledge to explain in-game strategies to players. ‘Hitwicket’ has been downloaded over 20 million (20 million) times in over 120 countries. MetaSports aims to reach 10 crore (100 million) downloads in the next three years. According to the company, the revenue from this game has doubled in the last six months.

This is how the game is played

In ‘Hitwicket’, users can manage their team as the owner, coach and captain of a virtual cricket team. Its gameplay is based on strategic decisions, such as the plan to chase, when to attack or defend and which bowlers to target. Tendulkar said in a statement, “I liked ‘Hitwicket’ because it brings the strategic thinking of cricket into the game very well.

An average of 51 minutes per day

Reddy said that ‘Hitwicket’ players spend an average of 51 minutes on the game every day. More than half of the company’s revenue comes from outside India, including countries like the UK, Australia, USA and Canada. MetaSports raised $US20 million ($20 million) in April 2026 from London-based Matica for user acquisition (adding new users). The company is also considering using ‘generative AI’ for real-time commentary and gameplay to make the gaming experience more personalized for different types of users.

This is how earnings are made

The company is planning to introduce subscriptions for its core users and is also expanding opt-in advertising. Over 97 percent of Hitwicket’s revenue comes from ‘in-app purchases’ (in-game purchases). Launched in 2020, ‘HitWicket’ is a mobile-first multiplayer cricket game that focuses on strategic decision-making. It is also backed by Prime Venture Partners, Horizon Ventures, cricket commentator Harsha Bhogle and The Chennai Angels.