Giving information, home appliance manufacturing company ‘Whirlpool of India Limited’ said that it is increasing the prices of all its products by 5%. This change will be effective from November 1, 2026. The company cited rising prices, higher crude oil prices, commodity inflation and currency depreciation as the reasons behind this. Geopolitical instability, rising crude oil prices and devaluation of the currency led to commodity inflation, which affected Whirlpool’s profits in India. Let us also tell you what has been updated by the company.
Why the increase?
Besides, costs have increased due to new energy regulations in the refrigerator and air conditioner category, the company said in a regulatory filing. Additionally, the investment made to launch the ‘luxurium’ range has also impacted margins. Cost pressures were mitigated to some extent by strategically increasing prices and taking concrete steps to reduce costs and increase productivity within the company. The company has hiked prices ahead of the peak season of Diwali to protect its margins amid persistent inflationary pressures.
Many companies have hiked prices in the last month
In early October, many consumer electronics and appliance manufacturers raised prices of air conditioners, LED TVs, washing machines and other products by 5-8%. This had to be done as the cost of products made from copper, steel, aluminum and crude oil increased, as well as currency fluctuations and rising freight costs, which eroded margins.
How were earnings in the quarter?
Gurugram-based Whirlpool of India’s total revenue from operations is Rs. 1,873 crore, which is 14 percent more than last year. The industry’s volume growth, strategic pricing changes and continued inclusion of premium products in its product portfolio (premiumisation) have contributed significantly to this. The company’s total EBITDA for the quarter stood at Rs. 40 crore and profit before tax (PBT) was Rs. 34 crores.
