Range Rover and Jaguar will also be electric, with a strong EV model to launch in 2027

Luxury car manufacturing company Jaguar Land Rover (JLR) is now gearing up to enter the Indian electric car market. The company will launch its first electric car in India in 2027. This will include models like Range Rover Electric and Range Rover Sport Electric. Apart from this, the company will also introduce the new Jaguar GT next year.

JLR India Managing Director and CEO Rajan Amba said the company sees India as a large and fast-growing market for itself. Considering the growing demand for electric cars, this is the right time to enter India. According to him, the future belongs to electric vehicles. Currently, there are no electric cars in JLR’s Indian portfolio. However, demand for both premium and regular electric cars in India has increased in the last one year. The company also has high expectations from this.

Electric cars will be imported and sold first

The company will initially import its electric car models from abroad and sell them in India. By this he wants to understand how much Indian customers like this car. The company believes it could also benefit from the growing popularity of electric cars. However, Rajan Amba said it was too early to tell how JLR’s electric cars would be received in the Indian market. The reason is that the company is going to enter this segment for the first time.

Pricing and charging for older cars is still a challenge

According to JLR, the pace of electric car adoption in India is increasing, but some challenges still remain. Among these, the main ones are the lack of charging stations and not getting a good price for selling old electric cars. Rajan Amba said that in order to buy an electric car, customers need to be assured about the charging network and the resale value i.e. the price received from the resale of the old car. However, both these areas are gradually improving.

JLR will have 40 retail centers within a year

Apart from electric cars, the company wants to expand its business in India. For this, it is working on opening new retail centers and strengthening its reach to customers. The company hopes to increase its number of retail centers to 40 by the end of 2026. A year ago this number was 25. The impact of Free Trade Agreement (FTA) between India and Britain is also visible on JLR’s business.

According to Rajan Amba, the company has seen an increase in demand for some models after the price cut. At the same time, due to local production and assembling of Defender brand cars, the company expects about 20 percent growth in orders. He clarified that this estimate is only for the Defender brand. The company says the benefits of cost savings arising from localization will be passed on to customers.