The demand for electric vehicles in the Indian market is increasing rapidly day by day. Total sales of Mahindra’s electric SUVs have crossed 1 lakh units. Notably, this figure includes not only the company’s Born Electric range, but also sales of the Mahindra XUV400 EV and XUV 3XO EV. Along with this, the company has shared another big detail. A total of 13,275 units of Mahindra have been sold during this period. Considering the growing demand for 7-seater electric SUVs, this is considered a major breakthrough for Mahindra.
The electric car was launched in 2013
The company bought 55 percent stake in Reva Electric Vehicle Company in 2010. After this, the Mahindra e2o was launched in the market in 2013. Later, the company also launched electric cars like e-Verito and e2o Plus. However, the actual demand for electric vehicles in India started to grow rapidly around 2020. At that time Tata Motors had a strong hold in the market with long distance electric cars. Mahindra also made a comeback in the segment and launched the XUV400 EV in 2023, giving direct competition to the Tata Nexon EV.
The born electric SUV changed the fortunes of the company
Mahindra’s electric SUV range got its real identity from the Born Electric range. The company has built these vehicles on its new INGLO EV platform. Mahindra BE 6 and XEV 9e were first launched on this platform. The design of both these SUVs was kept quite different from other vehicles. Sharp looks, strong performance, large battery and long driving range attracted customers. Apart from this, many premium features were also provided in their cabin, due to which this electric SUV became very popular in the market.
After this, Mahindra introduced the XEV 9S, which offered a 7-seater SUV option in the electric segment. In addition to the 59 kWh and 79 kWh battery packs, a new 70 kWh option is also available. The large space, great performance and feature-packed cabin have made it popular among customers. Its sales and long waiting period also indicate its demand.
Now it’s the turn of the BE 07, which could be launched in 2027
For those who buy Mahindra’s electric SUV on a budget, the company has also brought the XUV 3XO EV. It is similar to the petrol and diesel XUV 3XO, but only gets an electric powertrain. However, the BE 6, XEV 9e and XEV 9S have played the biggest role in Mahindra’s success. Mahindra BE 07 may also hit the market in the near future.
It will be positioned above the BE 6 and could become the company’s flagship electric SUV. It is expected to have a premium cabin, modern features and strong performance. It is likely to be launched in 2027.
Before buying an EV, know the new rules of the Delhi government, otherwise the subsidy money may stop.
