This year Dhanteras is witnessing heavy shopping in markets across the country. From gold and silver to cars, bikes, utensils and electronics, there is a rush of customers in almost every sector. According to traders’ organization Confederation of All India Traders (CAIT), this time the total business across the country on Dhanteras is Rs. 1.25 lakh crore is expected to cross. In this, the business of gold and silver alone is expected to exceed 66 thousand crore rupees. The special thing is that despite the steep rise in the prices of gold and silver, people showed interest in buying.
In purchase of gold and silver Rs. More than 66 thousand crore business
According to Pankaj Arora, national president of All India Jewelers and Goldsmiths Federation (AIJGF), jewelery markets across the country have started getting crowded even before Dhanteras. This time the total business of gold and silver is estimated to be more than 66 thousand crore rupees. At the same time, it is said that Delhi’s bullion market has a business of more than 10 thousand crore rupees.
Gold and silver prices have also been very high this year. On the day of Dhanteras, gold was priced around Rs 1.44 lakh per 10 grams, while it was around Rs 1.30 lakh before Dhanteras. Similarly, the price of silver has reached around Rs 1.90 lakh per kg, while earlier it was around Rs 1.70 lakh. People bought despite the price increase. Lightweight jewellery, traditional jewelery and silver coins were in high demand during this period.
In Delhi Rs. Purchases of more than 10 thousand crores
According to CAT, good buying was seen in gold and silver market in different cities of the country. According to an estimate, there will be a turnover of more than 10 thousand crore rupees in the bullion market of Delhi alone. CAT National General Secretary and MP Praveen Khandelwal said that Dhanteras has once again shown the strength of traditional markets in the country. Apart from gold and silver, people also bought utensils, kitchenware, electronics, electrical appliances and other household items on this occasion.
Import-export is also strong in gems and jewelery business
According to the All India Jewelers and Goldsmiths Federation, the gems and jewelery business also saw good activity in the first half of the financial year 2026-27 i.e. April to September 2026. During this period, gold imports cost about Rs. 1,82,995 crore was spent, while silver imports were Rs. 23,92 crores. At the same time, exports of finished gold jewelery stood at Rs. 59,266 crore and silver jewelery exports at Rs. 6,909 crores.
Shopping from cars, bikes to mobile-TV
On Dhanteras, the market is no longer limited to buying gold, silver and utensils. With changing times, people also buy mobile phones, laptops, tablets, TVs, fridges and other home appliances on this day. Apart from this, the car and bike showrooms also saw a good crowd of customers. People consider it auspicious to buy copper, silver and steel utensils due to traditional beliefs. At the same time, the tradition of buying a broom on Dhanteras is also very old.
The impact of GST and reduction in indigenous products is also being seen
According to CAT National General Secretary Praveen Khandelwal, the reduction in GST rates and the campaign to promote indigenous products have also played an important role in increasing festive shopping this time. He says that consumers are now giving priority to the products of Indian companies. The country’s small traders, local shopkeepers, artisans and small businesses are benefiting from this.
This time shopping was not limited to the big malls. Traditional markets, jewelery shops, pottery markets, automobile showrooms and electronics shops across the country were also thronged with customers. Festivals like Dhanteras and Diwali play a major role in boosting the country’s retail trade, according to traders. This time, Rs. An estimated turnover of over 1.25 lakh crore reflects the growing consumer confidence and purchasing power in the domestic market.
