Washing clothes became expensive! HUL hikes surf axle, rin and wheel prices by 11%, see new rate list

Hindustan Unilever Ltd (HUL) has increased the MRP of several products of its popular detergent brands like Surf Excel, Rin and Wheel in its household products category by up to 11 per cent amid efforts to maintain cost pressures and maintain profit margins. Last month, HUL’s managing director and chief executive officer (CEO) Priya Nair said the company would continue to increase prices deliberately based on fluctuations in raw material costs. He said high commodity inflation remains a challenge despite robust demand.

How much did surf prices go up?

Prices have changed based on different pack sizes. This has increased from Rs 1 to Rs 10. The company has increased the price of one kilogram pack of Surf Excel Quick Wash from Rs 235 to Rs 245. At the same time, the price of a 500 gram pack has been increased from Rs 123 to Rs 128. The price of one kilogram pack of Surf Excel has been increased from Rs 17 to Rs 7. And the price of a 500 gram pack has been increased from Rs 85 to Rs 87. The price of Surf Excel soap (250 grams) has been increased by Rs 3 to Rs 45. At the same time, the price of four soap packs of 200 grams has been increased by Rs 10 to Rs 155.

Bridle and wheels

HUL has also increased the prices of rim and wheel products. The price of Rin Ala (500 ml) has been increased by Rs 5 to Rs 95. The price of one kilogram and 500 gram pack of Rin Detergent Powder has been increased by Rs 3 and Rs 2 to Rs 123 and Rs 63 respectively. Similarly, the price of one kg pack of wheel detergent powder has been increased by Rs 3 to Rs 93. The price of its 500 gram pack has been increased from Rs 46 to Rs 47.

Laundry soap

Apart from this, HUL has also increased the price of Moti Gulab Sabu (150 grams) from Rs 74 to Rs 82. It has increased by more than 10 percent. These new price hikes come at a time when household goods companies are revising prices across various product categories to counter the impact of rising raw material costs. At the same time, they are also trying to maintain growth in sales volume in a competitive market.