Reliance Consumer Products in Tamil Nadu Rs. 20 has launched ‘Joyland’ flavored milk. The move is the company’s strategic entry into the ‘ready-to-drink’ dairy market, where ITC, Amul and others already have a strong presence. The Joyland flavored milk will be made from dairy ingredients and will be available in flavors like strawberry and vanilla. Reliance Consumer Products Director T. Krishnakumar said that our entry into the ready-to-drink dairy market is an important step towards expanding RCPL’s portfolio and providing more choices to consumers. He further said that Tamil Nadu is the beginning of this journey. We are developing Joyland into a comprehensive portfolio of dairy drinks and will gradually expand its reach across India.
Media Release – Reliance Consumer Products marks a strategic entry into the ready-to-drink dairy category with the launch of Joyland Flavored Milk.
Made with authentic dairy ingredients, Joyland delivers the goodness and taste of dairy at ₹20
Chennai, 14th October 2026: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), today announced the launch of Joyland Flavored Milk in Tamil Nadu, marking its strategic entry into the ready-to-drink dairy market. Made with authentic dairy ingredients and priced at ₹20, Joyland brings to consumers in the state a range that combines the goodness of dairy with flavors like strawberry and vanilla.
This launch expands RCPL’s total beverage portfolio, reinforcing its commitment to bring world-class products at affordable prices to consumers. True to the company’s promise of global quality at an affordable price, Joyland offers an authentic taste and quality dairy experience in a convenient, ready-to-drink format.
T Krishnakumar, Director, Reliance Consumer Products Limited said: Our entry into the ready-to-drink dairy market is an important step in expanding RCPLs portfolio and broadening the choices we offer to consumers. With Joyland, we are bringing world-class products with authentic dairy ingredients, quality and affordability to more households. Tamil Nadu marks the beginning of this journey, as we build Joyland into a comprehensive dairy beverages portfolio and progressively expand its reach across India.
Backed by RCPL’s distribution infrastructure, retail scale and customer insights, Joyland is available in Tamil Nadu with immediate effect. The launch reflects the company’s long-term commitment to the ready-to-drink dairy market, with plans to introduce additional flavors and expand into multiple dairy beverage categories.
After its launch in Tamil Nadu, Joyland will be gradually rolled out across India.
About Reliance Consumer Products Limited (RCPL).
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), is on a mission to empower consumers’ everyday lives. With a strong commitment to innovation and consumer satisfaction, RCPL blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and in lengths desired. Backed by RIL’s strong infrastructure and trust, the company aims to meet the evolving needs of customers, foster long-term relationships with communities and offer solutions that contribute to the development of nations. RCPL is on a journey to shape the future of the consumer goods industry by catering to the diverse needs of households and communities, offering solutions that are world-class, reliable, value-based and reflect the evolving lifestyle of today’s consumer.
— Reliance Industries Limited (@RIL_Updates) October 14, 2026
Campa had caused a stir earlier
Earlier, Reliance entered the soft drinks market at Rs. 10 made a strong entry with ‘Campa’, creating stiff competition for global companies like Coca-Cola and Pepsi. Now with its foray into the milk-based beverage category, Reliance has also entered the ‘ready-to-drink’ dairy beverage space. A new wave of competition is being seen in this sector. Established companies are looking to go beyond just milk to create a broader portfolio of ‘value added’ and convenience drinks, as more Indians focus on staying fit.
How big is the flavored milk market?
According to a Mint report, Euromonitor estimates that the flavored milk market in India this year will reach Rs. 8,360 crore, which in 2025 will reach Rs. 7,600 crore and in 2021 Rs. 4,420 crore was Brands like Amul Cool, Mother Dairy, Nandini, Sunfeast Smooth and Kevin’s are already popular in this category. Delivering on the company’s promise of ‘global quality at an affordable price’, Joyland delivers authentic taste and the ultimate dairy experience in a convenient, ready-to-drink format, the company said. However, this time the price of Rs 20 is not a big deal as other popular brands are also sold at the same price.
